Google Play is today officially launching its own version of privacy-related “nutrition labels” for apps. The company says it will begin to roll out the new Google Play Data safety section to users on a gradual basis, ahead of the July 20th deadline that requires developers to properly …

The company’s plan to introduce app privacy labels on Google Play was first announced last spring, months after Apple’s App Store introduced privacy labels on its own app marketplace.

While both sets of labels focus on informing users about how apps collect and manage data and user privacy, there are some key differences. Apple’s labels largely focus on what data is being collected, including data used for tracking purposes, and on informing the user what’s linked to them. Google’s labels, meanwhile, put a bigger focus on whether you can trust the data that’s collected is being handled responsibly by allowing developers to disclose if they follow best practices around data security.

The labels also give Android developers a way to make their case as to why they collect the data directly on the label, so users can understand how the data is used — for app functionality, personalization, etc. — to help inform the user’s decision to download the app. They can also see if the data collection is required or optional.

Google says that it heard from app developers that simply displaying the data an app collects without additional context was not enough, which is what prompted the label’s design.

At launch, the Google Play Data safety section will specifically detail the following, says Google:

Image Credits: Google