Orangetheory Alum Launches Ohm Fitness to Deliver EMS Workout

The founders of Ohm Fitness believe they’re the first franchise to offer electrical muscle stimulation or EMS via a wireless bodysuit in a group fitness setting, said co-founder Doug Payne,

Doug Payne is the co-founder of Ohm Fitness.

Alexis Krisay, left, and Melissa DiGianfilippo say they’ll draw on their experience in franchise PR as area developers for Ohm Fitness.

Senior editor of Franchise Times

Ohm Fitness customers can purchase their own $299 wireless bodysuit to receive electrical muscle stimulation during workouts.

Would you attend a group workout class wearing a skin-tight wireless bodysuit that delivers EMS or electrical muscle stimulation? Would you pay $299 to purchase your own suit? Would you believe you could get the benefit of two hours of intense exercise in a 25-minute low-impact session?

The founders of Ohm Fitness believe the answer is yes, and they’re franchising their new concept after opening one test studio, in June, in Scottsdale, Arizona. “When I first heard of the concept I was skeptical,” said co-founder Doug Payne, formerly with Orangetheory Fitness, European Wax Center and Massage Envy, who looked at an early version a couple of years ago.